Clik here to view.
The Content Corner: Optimize Your Content
annatodica/iStock/Thinkstock For the past several weeks, I have been writing about fairly cerebral and more technical aspects of content generation and language in general. This week, I felt it was...
View ArticleClik here to view.
The Content Corner: Should You Stop Writing and Start Podcasting?
Several months or so ago, I raised the question of whether you and your agency should be podcasting. Incidentally, my post coincided with the launch of DigitalGov’s new podcast series. As I discussed...
View ArticleClik here to view.
The Content Corner: Harness the Power of User-Generated Content
Wahyu b. Pratomo/Hemera/Thinkstock As of 2015, Millennials spent 30% of their time consuming user-generated content (UGC), and 54% of that group find UGC more trustworthy than content generated by a...
View ArticleClik here to view.
The Content Corner: Content Management System Considerations
enotmaks/iStock/Thinkstock These days you couldn’t be faulted for thinking your content management system (CMS) choices are limited to two open source systems and maybe an enterprise-level offering...
View ArticleClik here to view.
The Content Corner: Helping Your Content Contributors
Jupiterimages/Stockbyte/Thinkstock Recently, I shared some suggestions and personal lessons learned for agencies either shopping for a new CMS or preparing to revamp their content strategy and...
View ArticleClik here to view.
The Content Corner: Twitter, Apple News and the Importance of Our Websites
First, McDonald’s started serving breakfast all day. Now, Twitter announced it is dropping its 140 character limit for tweets. Black is white, up is down. Or is it really that big a deal? Is Twitter...
View ArticleClik here to view.
The Content Corner: The Joys of the Content Template
ronstick/iStock/Thinkstock Many of us depend a great deal on subject matter experts (SMEs) to generate content that will eventually end up on our site. These are men and women that have critical...
View ArticleClik here to view.
The Content Corner: User Research for Complex Systems
My office is preparing to embark on a complete redesign of a 10-year-old system that averages 20,000 users a month. The success and adoption of the new system design and the product as a whole will be...
View ArticleClik here to view.
The Content Corner: Good UX Needs Good Content
As DigitalGov focuses on user experience this month it is good to remember one harsh truth: You cannot have a good user experience with bad content. It is important to keep a “content first” strategy...
View ArticleClik here to view.
The Content Corner: The Balance Between SEO and the User
I always think of SEO like the dentist—no one really likes it, but you need to do it. Yet, despite my lack of excitement for the topic, this will be at a minimum my second post (here’s the first) about...
View ArticleClik here to view.
The Content Corner: Work Smarter with Workflows
I noticed recently that I have spent a decent amount of time discussing or referencing content workflow, but I haven’t spent much time on how to actually create or use workflows. Developing content...
View ArticleClik here to view.
The Content Corner: Is Pair Writing Right for You?
Fresh from last week’s article about workflows and their importance in the content creation process, I stumbled upon a new twist in content production known as pair writing. Many of you familiar with...
View ArticleClik here to view.
The Content Corner: Can You Leverage Cornerstone Content?
If you have a website, then you most likely have cornerstone content—though you may not think of it in that way or even considered it. Just as in architecture, a cornerstone is a basic and essential...
View ArticleClik here to view.
The Content Corner: Location-Aware Content
While January was about looking ahead, February is focused on content and many of the new possibilities and challenges that will face us as content creators over the next year and beyond. At the...
View ArticleClik here to view.
The Content Corner: Government as API
Here at DigitalGov, we generally focus on federal governmental digital efforts within the U.S. It is where we live and operate, so it makes sense, but many governments across the world struggle with...
View ArticleClik here to view.
The Content Corner: How Google Judges Your Content
Every week my main goal is to usually provide new ways to help you feed the content beast. However, today I am going to remind you of why feeding the beast is important, especially when it comes to...
View ArticleClik here to view.
The Content Corner: Social Media Metrics and the Challenge of Effective...
I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin...
View ArticleClik here to view.
The Content Corner: Code is a Tool, Content is the Solution
It seems of late that the focus on coding and technology within the federal space has become out of balance with that of good, solid content. As I believe I have said before with regard to user...
View ArticleClik here to view.
The Content Corner: Will You Read This Entire Post?
Deep down we’ve always known that people only read a small portion of any content shared online. In many ways that can’t be fixed but there are ways to help people read more or at least scan better....
View Article
