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The Content Corner: The Balance Between SEO and the User
I always think of SEO like the dentist—no one really likes it, but you need to do it. Yet, despite my lack of excitement for the topic, this will be at a minimum my second post (here’s the first) about...
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The Content Corner: Work Smarter with Workflows
I noticed recently that I have spent a decent amount of time discussing or referencing content workflow, but I haven’t spent much time on how to actually create or use workflows. Developing content...
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The Content Corner: Is Pair Writing Right for You?
Fresh from last week’s article about workflows and their importance in the content creation process, I stumbled upon a new twist in content production known as pair writing. Many of you familiar with...
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The Content Corner: Can You Leverage Cornerstone Content?
If you have a website, then you most likely have cornerstone content—though you may not think of it in that way or even considered it. Just as in architecture, a cornerstone is a basic and essential...
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The Content Corner: Location-Aware Content
While January was about looking ahead, February is focused on content and many of the new possibilities and challenges that will face us as content creators over the next year and beyond. At the...
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The Content Corner: Government as API
Here at DigitalGov, we generally focus on federal governmental digital efforts within the U.S. It is where we live and operate, so it makes sense, but many governments across the world struggle with...
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The Content Corner: How Google Judges Your Content
Every week my main goal is to usually provide new ways to help you feed the content beast. However, today I am going to remind you of why feeding the beast is important, especially when it comes to...
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The Content Corner: Social Media Metrics and the Challenge of Effective...
I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin...
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The Content Corner: Code is a Tool, Content is the Solution
It seems of late that the focus on coding and technology within the federal space has become out of balance with that of good, solid content. As I believe I have said before with regard to user...
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The Content Corner: Will You Read This Entire Post?
Deep down we’ve always known that people only read a small portion of any content shared online. In many ways that can’t be fixed but there are ways to help people read more or at least scan better....
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